HSN TO PRESENT AN EXCLUSIVE COLLECTION INSPIRED BY
NEW FILM BASED ON ICONIC “FOOTLOOSE”
– Special Multi-platform Event Live on HSN on October 12 –
ST. PETERSBURG, FLORIDA (September 22, 2011) – Multichannel retailer HSN is ready to cut loose with an exclusive shopping experience that celebrates the highly anticipated new movie adaptation of the beloved 80’s film, Footloose. The 24-hour HSN event will take place Wednesday, October 12 across all of HSN’s platforms, including on TV, HSN.com and HSN mobile.
“Footloose provides HSN an opportunity to integrate products across all our platforms in a new and exciting way,” said Bill Brand, EVP of Programming, Marketing and Business Development. “HSN’s entertainment integration strategy continues to build momentum and we are proud to collaborate with Paramount Pictures to bring this new interpretation of the classic film to our customers with a fun and entertaining shopping experience.”
Inspired by the movie, the multi-platform HSN event will include the Fall’s hottest collections of high-end contemporary footwear, fashions, accessories and beauty including the HSN debut of Zodiac USA and Keds. The event will also feature exclusive denim from Levi’s Curve ID and footwear from DKNYC, Libby Edelman, La Victorie.
Designers Matt Bernson Special Project, Vince Camuto, Steven by Steve Madden and Twiggy LONDON will also have exclusive styles including their own version of the film’s iconic red cowboy boots.
“I’m very excited to be a part of the Footloose special on HSN,” said Twiggy. “My design team and I have put together some great boots and shows and I love them all.”
In addition, the event will showcase beauty products from HSN favorites, including an exclusive “Powder Pop Set” by Benefit Cosmetics, special designs by Foot Petals and exclusive nail colors from Deborah Lippmann inspired by the iconic music from the film including “Almost paradise”, “Dancing in the Sheets”, “Footloose” and “Let’s Hear it for the Boy”. HSN will also offer Footloose movie branded merchandise including apparel seen in the film, exclusive posters, and the film soundtrack featuring artists Blake Shelton, Big & Rich, Cee Lo Green, David Banner, Whitney Duncan, Lissie and Zac Brown of Zac Brown Band. As additional support to the Oct. 12 event on HSN platforms, the multichannel retailer has also developed a custom Footloose movie-themed magazine with the editors of Footwear News, cross channel cable spots, and print advertising in Lucky magazine. HSN will also sponsor the movie premiere in Los Angeles October 3.
“The broad scope of this HSN Footloose movie partnership combining pre-promotion on air and online with the daylong broadcast event, custom publishing, and a print campaign definitely will build the excitement for the film with the vast HSN audience, “ commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. “We are thrilled to be working with the HSN team on such a valuable and integrated program.”
Tune in for the HSN event “Footloose” on October 12. Special features, videos, community boards and cast biographies, can be found at HSN.com/footloose.